Elie Saab Haute Couture Spring/Summer 2010 collection was presented on the 27^th of January 2010 during Paris Couture Week. Some celebrities attended the show: Olga Kurylenko, Elsa Pataki, Dita Von Teese, Paulina Nemcova and Elissa.

The collection of 44 looks offers an impressionistic study in transparency and lightness, exploring iridescent color and layering, blending lace and embroidery with cloud of tulle, shaping the designer’s vision of a spring Eden.

Left: Lavender short lace dress embroidered with cut out flowers. Lavender lace matching jacket with a standing tulle collar. Right: Nude fully embroidered lace and tulle dress with heart shape neckline.

Left: Nude one shoulder fully embroidered long dress. Right: Violet blue fully embroidered mermaid dress with embroidered tulle overlay around the shoulders.

Left: Print satin draped skirt with wide pockets. Print lace twin set with jabot at center front. Right: Nude and pink fully embroidered mermaid dress with a lace base.

Left: Print full volume organza and chiffon dress with draped heart shape neckline. Right: Print full volume organza and chiffon dress with a draped asymmetrical neckline.

Left: Yellow chiffon long dress with draped strapless neckline and lace thigh high slit. Right: Aqua chiffon long dress with draped asymmetrical strapless neckline, chiffon brooch at front, and lace thigh high slit.

Source: Hepta / Elie Saab

Tom Ford presents his new vision through Spring/Summer 2010 menswear collection. The Spanish model Jon Kortajarena represents this vision in a variety of prints, colors, and materials on several formal, casual, and beach outfits. The collection does reflect elegance and originality yet keeping it classic.

The new Sisely Spring/Summer 2010 ad campaign stars the American top model Missy Rayder and the Argentinian Nicolas Ripoll in vintage jeans ads photographed by Marcus Ohlsson in the streets of Paris.

D&G Spring/Summer 2010 Ad Campaign features the models Jacquelyn Jablonski , Vincent Dienst, Andrea Preti, Cato Van Ee, Katrin Thormann, Daria Strokous, Jules Mordovets, Sebastian Lund,  and Thomas Hoefnagels, elegantly captured through the lenses of the photographer Mario Testino.

It is sexy, it is hot, it is Frankie Morello Spring/Summer 2010 Ad campaign with the Romanian supermodel Andreea Diaconu, Ryan Bertroche,  Simon Nessman and Ryan J.B Taylo beautifully photographed by Mariano Vivanco.